There's something to be said for businesses that are honest and transparent. I've always been attracted to honest folks. It's rare though. I've experienced the opposite and been shaken to the core when people are deceitful in their business practices.
This past week I discovered this company called Everlane. I was pleasantly surprised (after stalking their website) to find this picture of their pricing. You can click on any item for sale on their website, and they will tell you:
1. How much it costs the company to make, and
2. How much they sell it for
Check it out. What do you think? Is this a new trend for companies?
